TrygFonden x Emil Kruse — I Am Here

This is the story about how two Heart Runners saved a life.

In Denmark we have an initiative called Heart Runner by TrygFonden. As a heart runner, you volunteer to run out with a defibrillator and provide CPR if a cardiac arrest occurs near you. You can make a crucial difference by starting CPR and using the defibrillator before the ambulance arrives. All it takes is a smartphone and some courage. 

Emil Kruse and Eva Kruse approached me with their touching story about how their father suffered a cardiac arrest on Valentine’s Day. He went into a coma, and the family waited several days in uncertainty. The film takes place during these days. Time becomes abstract, and we follow Emil Kruse, who waits at the hospital while also trying to live his life, which continues outside the hospital walls — a life that is suddenly put into perspective. The core of the film is the duality between stillness and movement — life and death. As we see Emil Kruse blindly navigating between these two opposites, we hear his poetic reflections.

Year: 2024/2025

Long read (in Danish)

Markedsføring.dk


Awards

Creative Circle Award 2026
Gold (Copywriting - Fillm)
Silver (Craft - Direction)
Shortlist (Branded Content)
Shortlist (Creative Partnerships)
Shortlist (Creative Use Of Influencers)

The True Award 2025
Gold (The True Director)
Gold  (The True Branded Content)
Gold (The True Music Composer)
Silver (The True Film - Over 60 sec)
Bronze (The True Music Video)
Shortlist (The True Editor)

Berlin Music Video Awards 2025
Bronze (Cinematography)



Credits

Director — Ian Isak 
Idea and Concept — Ian Isak, Jonas Blond, Eva Kruse & Emil Kruse
Written By — Ian Isak

Director of Photography — Jonas Blond
Executive Producer – Malene Dyhring 
Producer — Sarah Hjorth Wahlgren
Runner — Adam Reffs
1st AC – Frederik Haslund 
1st AC (2nd unit) — Gustav Lefeldt 
2nd AC – Vilas Marstrand 
Trinity Operator — Torben Meldgaard
Gaffer – Claus Høyner
Best Boy — Andreas Hundevad 
Best Boy — Sune Bang
Production Design — Casper Nilsson
Production Design Assistant — Anni Jensen
Production Design Assistant — Dilara Atceken 
Production Design Assistant — Ana Mateos
Costume designer/HMUA — Selma Riis & Lulu Lückow

Editor — Søren Schneider 
Sound designer – Samuel Lehn, Supersonic 
Colorist – Nurali Kushkov, Chemistry 
VFX — Larsen VFX
VFX — Chemistry Film
Finalizing — Larsen VFX
Additional Footage — Philip Steffensen/PSVISION & Eva Kruse

Music — Emil Kruse & Niels Kirk 
Performed by — Emil Kruse 
Artist Manager — Frederik Jørgensen

Stills — Maias Salman

Client — TrygFonden 
Campaign Lead — Signe Villumsen & Nis Andersen
Project Manager — Grethe Thomas

Production Company — Honeytrap Film


    





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