The campaign film Stretch Speak Smile presents the three most common signs of stroke in a simple and recognizable way. It highlights the importance of rapid treatment, which can save lives and improve the chances of recovery. The film is part of the initiative Save the Brain, aiming to raise awareness of stroke symptoms and encourage quick action. Each year around 12,000 Danes are affected by stroke, and treatment within 4½ hours is crucial. With clear examples, the film makes it easy for everyone to remember the symptoms and act in time.
Year: 2019
Awards
Danish Digital Awards
Red Hjernen - Stræk Snak Smil
Winner (Brand Impact - NGO / Nonprofit)
Director – Ian Isak
Producer – Malene Dyhring
Line producer – Henrik Berthelsen
Production assistant – Nanna Lyhne
Director of Photography – Nicholas Bluff
Gaffer – Jacob Marlow
Light assistant – Morten Kastberg
Grip – Micheal Tøt
Focus puller – Rasmus Gaardhøje
Camera assistant – Kristoffer Høyer
Props – Lasse Vejby
Sound – Alex Pavlovic
Styling – Jane Whittaker
Make-up – Louise Bruun
Editor – Anders Jon Petersen
Color grading – Mikael Balle
VFX – Gimmick
Sound design – Martin Dirkov
Sound mix – Samuel Lehn
Agency – &co.
Creatives – Rune Petersen, Johan Køhler, Jacob Benjovitz & Martin Baltzer
Client – Dansk Råd for Genoplivning & TrygFonden
Production – Honeytrap Film
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