Quitting smoking is hard and most smokers try several times before they succeed and that’s exactly the insight behind this campaign.
Year: 2025
Awards
Creative Circle Award 2026
The Danish Cancer Socielty – Practice Makes Perfect
Shortlist (Film 21-60 seconds)
Director – Ian Isak
Director of Photography – Stroud Rohde Pearce
Executive Producer – Morten Bundgaard
Producer – Malene Dyhring
Line Producer – Sofie Brandt
Camera Assistant – Bertil Rosenkrands
Gaffer – Viggo Grumme
Lighting Assistant – Otto Juel Grumme
Sound Recordist – Telma Pil
Head Prop Master – Lars Søgaard
Stylist – Selma Holm Riis
Stylist Assistant – Maria Dünnweber Melchert
Runner – Emma Müller-Dyhring
Casting – Mille Bøgelund
Editor – Daniel Liversage
Color Grading – Nurali Kushkov & Christian Karlsen
Sound Design – Samuel Lehn
Music – Ginger Ninja & Upright Music
VFX – Larsen Vfx
Online & Mastering – Mano Pervez
Film Production – Gobsmack & Honeytrap Film
Agency – Robert/Boisen & Like-minded
Partner & Associate Creative Director – Klara Vilshammer
Creatives – Peter Emil Birkvig & Louis Petri
Junior Creatives – Carl-Emil Isbrand & Sheraz Ali
Associate Partner & Senior Account Director – Gitte Andersen
Account Manager – Camilla Mathilde Pedersen
Strategist – Alexander Faxø
Social & Brand Activation Strategist – Jonas Gaston
Client – Kræftens Bekæmpelse & TrygFonden
Senior Project Manager – Aske Panduro, Kræftens Bekæmpelse
Digital Editor – Maria Grønnegaard Jensen, Kræftens Bekæmpelse
hello@ianisak.com
+45 27 43 34 34